The lack of effectiveness in most digital marketing campaigns is not due to the lack of creativity in the banner advertisement or TV spot or the appearance and content of the website. It is rather due to the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure. Hence at the outset it is required to develop an appropriate Digital Marketing & Measurement Model that will helps accomplishing the desired performance.
The team should periodically monitor and analyze visitors, their behavior and the resulting outcomes. That will be give enough indication in advance towards success or failure of the company.
We are working on a product, Digital Media Monitor (DMM) that monitors and optimizes performance for real time business critical operation, ensuring highest levels of performance and meeting response time commitments for the retailers. The DMM will monitor high traffic and purchase volume experienced by a retailer during peak seasons and will optimize the performance.
Today customers are very sophisticated, being empowered with instantly internet enabled devices like smartphones, notepads and laptops. They are very demanding and expect a contextual, relevant, trustworthy, and consistent experience and to meet that in a profitable manner with given business constraints like legacy system, organization silos etc. and for all type of customers is becoming huge marketing challenge. We are developing a software product that is real time customer centric, driving Valuable Contextual Conversations with Customers through different means. We are developing sophisticated data analytics and business rules in real time and constantly evaluates the context of each customer interaction with predictive intelligence. Adaptive analytics continuously learn and adjust with every customer interaction. This ensures that the marketing effort is automatically adjusting to changes in customer behavior and market conditions. One can easily design, deploy, execute, measure and revise omni-channel customer strategies, balancing customer expectations with business objectives to increase response and conversion rates, offer profitability and customer satisfaction. This in turn build trust with the customer leading to better brand building and loyal values.
The Next-Best-Action approach to Marketing provides a balance between what the customer desires, and what your business is trying to achieve, calculating a custom 1-1 business case for every single customer at every interaction.
Strategies can be composed against additional constraints that the business has, whether they are product, risk, budget related, or operational in nature. Master Complexity and Continuously Adapt.
Our unique Customer Decision Hub gives you the flexibility to leverage existing marketing investments to drive marketing strategies across Pega and your existing marketing technologies.
The software monitors and tracks marketing effectiveness across all channels, segments, and products with a visual reporting dashboard.
Marketing utilizes exclusive machine learning algorithms to ensure marketers can continually evolve customer strategies with minimal need for data scientists.
Your company instead of creating and maintaining an website, can used our shared platform. This means your site will show up as www.celandynesoft.com/yoursite instead of www.yoursite.com.
Some of the benefits of going this route include:
- Easy to design your own store.
- Secure shopping already in place.
- Hosting included in monthly price.
- No need to purchase domain.
- No configuration needed of domain, DNS, etc.
- No installation of software needed.
If you want to have shopping available on your own website, we will offer an auto-installer for various ecommerce applications. It only takes a few clicks and minimal input to install. Essentially we will provide the following facilities:
- Ecommerce hosting.
- Shopping cart hosting.
- Easy ecommerce.
- Easy shopping cart for website.
Human centered design is a practice that is increasingly being used by a wide range of organizations and industries around the world. It’s a creative approach that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.
Human-centered design is all about building a deep empathy with the people you’re designing for. When you talk to both business leaders and designers about human centered design, the same words keep popping up: people, collaboration, agility, value. Essentially, human centered design is the process of creating solutions, services or products with customers and for customers. In a broader context, it is where a framework is put in place to ensure the human perspective is accounted for throughout the entire design process – allowing an organization to truly understand their customers so they can add value and find solutions to real problems.
In essence, we adopt human-centered design to create products, services, and experiences that improve the lives of people from all walks of life.
Fundamentally what they are trying to do is overcome the industrial model of a typical organization, which is a very commanding and controlled silo style. That’s no longer the case. Today it’s about transforming from that industrial model to a more learning organization. In the process we’re going back to the origins of human centered design, but in new and clever ways that help up to reach more and more people than a legacy organization ever would.
In an increasingly competitive marketplace, customer experience has become the great differentiator. Here’s why.
Customer expectations are rising. No longer is it enough to provide a solid product or competitive price point. In today’s competitive marketplace, an organization’s brand is built – or broken – on its customer experience.
In fact, according to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the US, by 2020 customer experience will overtake price and product as the key brand differentiator. The study, which was published in 2013, found that changes such as the explosion of digital, the empowered customer, and the acceleration of innovation are having a profound impact on customer expectations.
As a result, today’s customers – and those of the future – expect more. Walker found that, in the coming years, customers will expect companies to know their individual needs and to personalize the experience to meet those needs. Tellingly, the study showed that 86 per cent of consumers are prepared to pay more for better customer experience.
“Customer experience is emotional. You can have positive emotional and negative emotional, but either way they will be remembered. That is why we are seeing businesses start to focus their energies on the customer and meeting customers’ needs and expectations, so their experiences are positive.
“We know that if a company can create an experience that people love and want to share, they are going to be loyal to that brand, and purchase more from that brand, and recommend it to their family and friends. So experience has become the great differentiator from one brand to the next.”
